BLM has been acquired by Havas to lead expansion of the Arena Media Communication Network

From today BLM will become Arena BLM and will lead the expansion of Arena into new territories.

Arena is the second major network within Havas Media and currently has significant presence in France, Spain and Portugal and an impressive network in South America. Arena BLM will lead the development into Northern Europe, North America and Australia. Since it started in 1990, BLM has tried to buck the trend within media in the UK.

"Arena is the second major network within Havas Media and currently has significant presence in France, Spain and Portugal and an impressive network in South America. Arena BLM will lead the development into Northern Europe, North America and Australia. Since it started in 1990, BLM has tried to buck the trend within media in the UK.

We are very proud of what we’ve achieved and have always wanted to protect this in the future. We’re ambitious and want to accelerate our growth, and have spoken to a number of potential partners over the years. Arena is the only agency we have spoken to that provides the platform for us to expand, but also has a very similar culture and vision. It means we can build on our success, remain true to our principles and operate on a larger stage. I’m incredibly excited."

Steve Booth, Chief Executive of Arena BLM